Why is India's share of inbound international tourism so low?
India's share of the global inbound tourism market is surprisingly low despite its vast potential. Factors such as the country's lack of infrastructure and marketing, the high cost of airfare, visa restrictions, and the perception of India as a dangerous place to visit are all contributing to the low numbers. Additionally, India's focus on domestic tourism, its lack of a unified tourism policy, and the lack of promotion of its tourist destinations are all factors that are holding it back. The Indian government is now taking steps to improve the country's infrastructure and marketing, as well as encourage more international tourists to visit. With the right strategies and policies in place, India has the potential to become a major player in the global inbound tourism market.Read More